About Us

HOW WE GOT STARTED

In the fall of 2015, Toronto-based brand marketer SEAN MOFFITT began designing his latest project: a nimble collective of talented marketers, consultants, futurists and strategists collaborating to help large organizations foresee disruption. Originally titled the North Collective, he envisioned this team as a global, outside-in collective, an innovation partner making businesses future-ready.

Meanwhile, on the Pacific coast, long-time agency veteran ERIC WEAVER had just launched his own consultancy called Weaver Global Advisory. Acting as a consulting Chief Digital Officer for clients in the United Kingdom, the US and Turkey, Eric realized the only way to scale his business was to partner with like minds who were accustomed to working with top executive teams.

Sean and Eric joined forces with a vision: a future-proofing consultancy unlike any other management consulting firm in the market. One focused solely on advancing our clients’ digital maturity — an “Uber of digital transformation” that would bring the best digital talent to bear on client problems without politics, bias or long-term entanglements. A consultancy predisposed more toward hands-on delivery — and action.

We’re excited to bring you PRECOG DIGITAL — a vision borne out of a combined 50 years of award-winning client-side and agency-side work on some of the largest brands on the planet.

LEADERSHIP

SEAN MOFFITT, Managing Director

Sean Moffitt is globally recognized as a business thought leader, strategy advisor, digital innovator, keynote speaker and author. Sean lives and breathes business transformation, customer and brand engagement, technology, innovation and “the future”.

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ERIC WEAVER, Managing Director

Since getting his start in digital in 1990 as a community and content manager at America Online, Eric became a leader in two global societal transformations — the early Web and the social Web — in which he has guided over 80 household brands.

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