Eric Weaver

Partner & Managing Director

Digital innovator breaking ground in the US, United Kingdom and Canada

Category Experience


Automotive

Business Services

Consumer Electronics

Consumer Packaged Goods

Energy

Fashion & Luxury

Financial

Food & Beverage

Health, Fitness & Pharma

Logistics

Public Sector

Retail

Technology

Telecom

Travel & Tourism

ABOUT ERIC


ERIC WEAVER is a veteran digital executive who has helped build awareness, revenue and loyalty for major brands around the world. In his current role as co-founder of Precog Digital, Eric advises market leaders on adopting emerging technologies and transforming operations. Since getting his start in digital in 1990 as a community and content manager at America Online, Eric became a leader in two global societal transformations — the early Web and the social Web — in which he has guided over 80 household brands, including BMW, Brita, the Bill Clinton Administration, eBay, Ford, GE, HP, Kraft Foods, Litehouse Foods, the Mayo Clinic, Merck, Microsoft, RCA, Starbucks, T-Mobile, and the US Dept of Commerce.

Currently, Eric focuses on digital troubleshooting, competitive advantage, customer experience, talent transformation and future-proofing. His passion lies in using digital media to build awareness for causes like clean water, alleviating poverty and the environment.

Eric gives back to the industry as an adjunct or guest lecturer at the University of California at Berkeley, Pepperdine University, Dublin City University, the University of British Columbia, the University of Washington, and the National University of Ireland. He speaks globally on digital marketing, social good, and marketing ethics – and has been quoted in AdAge, BusinessWeek, Forbes, Fortune, Hoover’s, Inc. Magazine, MediaWeek, the Seattle Times, TV Guide and the Washington Post. He has been twice recognized as one of the “Top 50 Marketing Thought Leaders Over 50” by Brand Quarterly.

Eric is a summa cum laude business graduate of Xavier University, and is usually found somewhere between 25,000-35,000 feet.

 

Publications/Mentions


Forbes (Mexico), “Los Secretos de Los Genios de la Publicidad,” 2015

Subvertising, “I messaggi stupidi sono come gli antibiotici: creano resistenza,” 2015

TV Guide, “IPG Mediabrands to launch automated social performance tool,” 2015

CampaignLive, “Earning Time: the New Age of Paid and Social,” 2014

M&M Global, “A Social Strategist’s Guide to Overcoming a Crisis of Faith,” 2014

InformationWeek, “Bitcoin may be risky—but don’t discount the potential behind cryptocurrencies,” 2014

CampaignLive, “Time for Social Media to Grow Up Already,” 2014

DDB, “Just Stop: a Guide to Social Media Strategy,” 2010

 

Past Experience


Chief Social Officer, IPG Mediabrands EMEA

VP Business Strategy, Ant’s Eye View (division of PwC Digital Services)

Head of Strategy, Tribal DDB

President & Creative Director, Brand Dialogue

Regional CEO, Kabel New Media AG

Senior VP/Managing Director, Young & Rubicam

VP Production, AKQA (formerly Magnet Interactive)

 

Education


Xavier University, BA Communication Arts, Electronic Arts/Broadcast – graduated summa cum laude, 4.0 gradepoint

 

Adjunct, Guest or Visiting Lecturer


California State University at Fullerton

Davenport University

Dublin City University (Ireland)

National University of Ireland

Pepperdine University

Universität Luzern (Switzerland)

University of British Columbia (Canada)

University of California at Berkeley

University of Cincinnati

University of Washington