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Sean Moffitt

Partner & Managing Director

Chief Digital Officer & Innovator – Wikibrands, YMCA, CSW2 & MaRSDD

Chief Marketing Officer & Strategist – P&G, Diageo/Guinness & Molson

Category Experience


Business Services

Consumer Packaged Goods




Film & Broadcast

Food & Beverage

Health, Fitness & Pharma



Media & Publishing

Public Sector

Social Good




Travel & Tourism


Sean Moffitt is globally recognized as a business thought leader, strategy advisor, digital innovator, keynote speaker and author. The common thread? Sean lives and breathes business transformation, customer and brand engagement, technology, innovation and “the future”.

After a number of executive strategy and marketing positions at Fortune 500 firms Procter & Gamble, Molson Coors and Diageo, he founded Wikibrands in 2011 and Agent Wildfire in 2005, to deliver both consultancy and marketing services in a fast-changing digital marketplace. He recently co-founded Precog Digital – a global, futureproofing solutions firm partnering with change-driven organizations, and CSW2 – a services group connecting the dots of the crowd economy.

Sean has worked with hundreds of companies on digital strategy, culture and marketing challenges and acts as an executive advisor on a number of boards. As one of Canada’s leading thinkers and practitioners on the digital marketplace, Sean keynotes and delivers workshops at 45+ events annually and has spoken in over 20+ countries. He uses his voice of experience, signature humour and fresh, bold insights to guide audiences on how to create real value in the new economy.

Sean has written an award-winning and globally-acclaimed book “Wikibrands – Reinventing Your Business in a Customer-Controlled Marketplace (McGraw-Hill), authors four studies on business, technology and cultural trends annually and leads a global youth leader digital accelerator, He also makes frequent appearances in media, is highly active in social media and Canada’s startup community, acts as an executive curator for Crowdsourcing Week, and is a strong supporter of cause- and education-driven organizations.

When not staying up to speed with the many facets of the new economy, Sean can be seen around Toronto either cycling, running, travelling, enjoying a finely crafted beer, sifting through a page-turning book, rooting for his favourite sports teams, chewing on classic films and Netflix’s hidden gems and playing ice hockey (it’s a Canadian patriotic ritual). And yes, he does have a passing resemblance to Matt Damon.



Wikibrands: Reinventing Your Company in a Customer-Driven Marketplace (McGraw-Hill, 2010)


Past Experience

Managing Director, Wikibrands

Managing Director, CSW2

President & Chief Evangelist, Agent Wildfire

VP Marketing, Molson Canada

Head of Account Service. Echo

Head of Marketing & Strategy Lead, Guinness Canada

Brand Leader & Innovation Lead, Procter & Gamble



Wilfrid Laurier University

Honours Bachelor of Business Administration – Co-Op, Marketing, Business, Psychology


Adjunct, Guest or Visiting Lecturer and Board Advisor

Humber College, George Brown College, Sheridan College, Schulich School of Business, University of Toronto Rotman School of Management, Wilfrid Laurier, McMaster, Mount Royal University, Brock University, Sheridan College, University of Nebraska