Turf War in the Digital Transformation C-Suite – Who Should Lead Digital Transformation?

Turf War in the Digital Transformation C-Suite – Who Should Lead Digital Transformation?

The Corporate Crips vs. the Pinstripe Suited Bloods. The C-Suite Angels vs. the Organizational Banditos. These functional gangs are all scrapping for their share of turf in the “digital transformation” war. CEOs, CIOs, CMOs and a new entrant to the...
The 30 Types of People That Need Digital Transformation

The 30 Types of People That Need Digital Transformation

By now, the need for enterprise-wide digital transformation is well-documented: Digital Transformation will be a $2.1 trillion marketplace by 2020 More than 50% of IT budgets will be spent on digital transformation by 2019 Technology, across all industries,  is now a...
Precog Digital – The Uber of Digital Transformation

Precog Digital – The Uber of Digital Transformation

When we started building out our business model, we thought we better get our act together from the inside-out first. Why build a disruptive startup and have the same ingredients as the consultancies, agencies and software shops that are currently around us? Our...
You Know You Are Onto a Good Thing When … Precog’s Supportive Google Trends

You Know You Are Onto a Good Thing When … Precog’s Supportive Google Trends

Isn’t it great when trends and data line up with inspiration and vision? Have a look at some conveniently supportive Google trends (past 5 year trend in searches) telegraphing where Precog Digital is also headed into the future. Digital Transformation Digital...
How Precog Digital Works With Agencies – Seven Value Chain Links

How Precog Digital Works With Agencies – Seven Value Chain Links

It’s tough running an agency nowadays. We can empathize, we’ve been in your shoes. In any given month, you are constantly trying to bat away and defend against a number of pesky “D” forces: “Digitalization” – the crushing...